Wecann’s website was plagued by several costly issues that greatly contributed to financial frustrations & loss for the company.
Their Slow process causes delays and loss of sales: The listings page functionality was a major concern, often requiring urgent updates that the agents couldn’t handle on their own, due to the backend functionality of the site. This inefficiency necessitated developer intervention for even the most simple changes. This led to significant delays, and exposed potential buyers to outdated information, resulting in lost sales opportunities.
Outdated design tarnishes company image: Additionally, the website’s outdated design tarnished the company’s professional image, making the company look less professional and less competent. Potential customers found it challenging to navigate the site, leading to frustration and a high likelihood of them abandoning the site altogether.
User experience is hurt by a lack of functionality & customization: Compounding these issues, Wecann’s requests for necessary customizations were frequently denied by developers, citing the outdated code and heavy reliance on an old, templated theme initially chosen to cut costs. The inability to implement even simple, yet crucial customizations meant excessive costs for modifying such an outdated system.
The realization of potential revenue losses—especially considering the high stakes of commercial real estate transactions—highlighted the urgent need for a comprehensive redesign of their website functionality and design. After meeting with Wecann & bringing out their major concerns, issues, and frustrations, we worked closely with their team and put together a plan to meet the high user experience standards that their clients demand, build up WeCann’s reputation, and produce the sales inquiries they deserved.
Recognizing the critical flaws with Wecann’s old website, we jumped into action to create a solution that not only addressed the technical issues but also revitalized its online presence.
Backend designed for their agents to make work easy: We kicked off by overhauling the backend, making it super user-friendly so that agents could easily manage listings on the fly—no more waiting for a developer to make simple updates. This would cut down delays and ensure that potential buyers always had the latest information at their fingertips.
Building the elegant, modern, and professional design required to impress the audience: The outdated design needed a complete makeover. We introduced an elegant, modern, and professional design that reflects Wecann’s professionalism and competence to create a great first impression.
Ensuring the user could find things easily and quickly: We organized the hierarchy of pages to ensure the user journey was simple and enjoyable. The new navigation was simplified to keep customers focused only on what was important. We removed tons of unnecessarily promoted pages, resulting in easily finding what clients wanted, quickly.
Built an ultra-high customization platform with every feature WeCann wanted: Lastly, we tackled the customization issues head-on. We moved away from the restrictive old templated theme and built a flexible, scalable platform. This allowed Wecann to implement customizations effortlessly, adapting to market demands without being held back by technical limitations.
The result? A stunning, efficient website that not only meets but exceeds Wecann’s needs—boosting their credibility and significantly increasing their sales potential in the competitive real estate market. We made sure that the new website wasn’t just a one-off solution, but an ever-growing platform that will continue to grow and create future success.
